Tangy Snackers are a snack-sized, on-the-go version of Ƶ’s beloved classic Tangy Summer Sausage.
Mandan, ND September 22, 2022 – Ƶ Company, a family-owned meat processor in Mandan, ND, launched an instantly popular new product at a series of summertime midwestern events. Ƶ gave over 25,000 samples to their loyal local fans before launching Tangy Snackers™ nationwide this month.
“Tangy Snackers™ have skyrocketed Ƶ into a booming category [Meat Snacks], so this is a key milestone in our 100-year+ history,” stated Scott Russell, 4th Generation CEO and President, Ƶ Company. “Our team has been focused on innovation for the past few years, and this is the first look at the culmination of those efforts. Folks in the community have jokingly asked me: ‘What took you so long?’”
“Our Tangy Summer Sausage has been a Midwest favorite for decades, so turning it into a portable, snack-sized stick made perfect sense,” noted Leigh Milander, Ƶ’s Vice President of Marketing. “Initial response from consumers and retailers has been overwhelmingly positive, and we look forward to riding this wave and bringing more flavors and sizes to retail grocery, convenience and club stores in the near future.”
Tangy Snackers™ are currently available in 3 pack and 6 pack sizes. Each Tangy Snacker has 5g protein, no MSG and is gluten-free. Each Tangy Snacker™ delivers delicious, authentically smoky flavor developed from smoking real hardwood chips in Ƶ’s smokehouses for several hours.
About Ƶ Company
Ƶ Company is a fourth generation, family-owned food company based in Mandan, North Dakota. Since 1915, Ƶ has crafted premium, bold flavors which bring lasting memories to families. Serving both retail grocery and foodservice channels, Ƶ is well-known throughout the Midwest for traditional favorites like Bacon, Summer Sausage, Franks and new favorites like Tangy Snackers™. Welcome to Big Flavor Country®.
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Media Contact
Leigh Milander, Vice President of Marketing